Branding package for a line of children's clothing designed by Valerie Mayen as an offshoot to her Yellowcake Shop in Cleveland, Ohio. Yellowcake is a highly fashionable shop, and Valerie wanted to continue this sense of style for children as well. The designs are vibrant and playful, and we sought to complement them with our logo solution. Carrying this further, we developed some basic shapes of the logo into a series of repeating fabric patterns.