Global Cleveland is a startup non-profit civic organization working to attract talented and enterprising people to the area with the goal of building up the Cleveland community and local economy. It was important for them to be seen as vibrant, energetic, and youthful, so we created a mark that represents the convergence of different peoples, cultures, and energies coming into the city. Bright colors were important to appeal to younger professionals while the type grounded the mark and allowed for high readability and balance.
We expanded the brand with a series of patterns to help grow their identity, which can be seen on their business cards, stationery, and other printed materials. We then developed a set of vibrant door graphics that show the full colors of the logo and break the edges of the door framing and edges.